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LG entering the branded PC market

27-September-2002
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LG entering the branded PC market

The electronics major LG is going to launch personal computers in the Indian market. Branded as 'MY PC', they are targeted at the SOHO and home segment. Competitively priced at Rs.33,000 upwards, the LG PCs would aim at capturing the unbranded PC market share and also take on the branded players with its price propositioning.

The market for PC's in India in 2001 was 2 million units with a total market worth of Rs 8,820 crores as per the IDC reports. The share of MNC vendors stood at 20.3% and Indian brands such as HCL, Wipro, Zenith and Vintron accounted for 15.0% of the overall market. The rest comprised the assembled segment.

"With personal computer as a product line, the company is now in a better position to offer more comprehensive solutions to PC needs of the customers and focus on innovation around the customer," informed Ganesh Mahalingam, General Manager-Marketing, LG Electronics. With this, LG aims at providing complete desktop solutions in the market segment. Initially, MY PC series will be available in two configurations-basic and multimedia. It is to be noted that LG is already the market leader in the PC peripheral market with significant market share in the monitor and optical storage devices segment.

The PCs will be loaded with Linux Operating System. "The Linux OS is fast catching up globally and LG is the pioneer in introducing the Linux OS in India. The Linux OS is not only relatively stable and bug free but it would also add to lowering the price point of the product," said, Manikandan, DGM-IT Marketing, at LG. Apart from the regular distribution channel of LG, the PCs can be ordered through its website www.lgezbuy.com.

LG has a strong presence in the white appliances segment besides digital home appliance market with products such as PDP, LCD-TV, and fully flat monitor. LG reaches out to more than 50 lakh consumer households in India.

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