Top Story


Home >> Digital >> Article

LG Electronics launches country’s first video-camera mobile

Font Size   16
LG Electronics launches country’s first video-camera mobile

LG Electronics has launched RD 7230, the first CDMA-based video-cum-camera mobile phone in the country. “The new LG RD 7230 is positioned as a lifestyle accessory,” says J G Ham, Vice President, Overseas Marketing Team, LG Electronics.

Tony Baek, Country Head, LG-CDMA, LG Electronic India is confident about RD 7230. “It is the best video-camera phone till date, available to the Indian user. This unique piece is called a smart video camera phone, which I am confident, would strengthen our leadership status in the Indian CDMA handset industry. We see camera phones having a brilliant future in India; with high speed Internet through CDMA2001x, we expect the video and picture based applications to grow very fast and fuel the demand for such high-end products,” he states.

The new brand campaign reinforces the “Expression Completed” theme. The advertisement tries to establish a mobile phone as a personal effect that completes the personality of any user, and reinforces that a mobile is not just meant to talk. The campaign attempts to establish the ‘feel in’ factor of owning a stylish mobile phone, which could create an aspiration to own an LG handset.

The communication projects an LG mobile user as a trendsetter. Accordingly, the TVC is set in an urban landscape where a man and woman make a connection with the stylish LG RD 7230 playing catalyst. The campaign uses television as the primary medium of communication. This is supported by colour print campaign through national mainline dailies.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3