Top Story

e4m_logo.png

Home >> Digital >> Article

Lenskart slammed for insensitive 'Shake it off like this Earthquake' SMS ad

27-April-2015
Font Size   16
Lenskart slammed for insensitive 'Shake it off like this Earthquake' SMS ad

Lenskart introduced a highly offensive marketing gimmick in order to draw customers using the Nepal earthquake as its theme. The SMS ad said :

“Shake it off like this Earthquake: Get any Vincent Chase Sunglasses upto Rs. 3000 for FLAT Rs. 500, by sending invites to 50 friends @ http://www.lenskart.com/refer-sun”.

The ad has drawn immense criticism over social media due to its insensitive nature.

The company later on apologised for its ‘accidental choice of words’:

"We apologise for the accidental choice of words in our SMS. Our intention was not to hurt anyone's feelings. We are extremely sorry for this error - Lenskart Team," it said.

The SMS was sent shortly after an massive earthquake caused loss of lives in Nepal and parts of India on Saturday.

Outrage poured in on Twitter:

Tags Lenskart Nepal earthquake

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients