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Leading brands join the #MaukaMauka bandwagon on Twitter

24-March-2015
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Leading brands join the #MaukaMauka bandwagon on Twitter

The Mauka Mauka series of ads by Star Sports have been one of the more talked about ads of the ICC Cricket World Cup 2015 and the trend does not seem to be dimming any time soon.

The ‘Mauka’ campaign has also met with great response online and on social media from fans across going viral with over 28 million views online as of Friday. According to research by Simplify360, the India vs South Africa ad was the most talked about on social media of the entire campaign. Between March 14-20 the #MaukaMauka had received 1.5 lakh mentions.

The original India vs Pakistan ad was the most liked on YouTube with over 2,800,000 views on the channel. Meanwhile, the India vs South Africa ad generated 26 thousand mentions.

The public opinion towards the campaign has been overwhelmingly positive and even this late stage in the campaign, it generated 21 per cent positive opinion according to Simplify360. Not only this, but some creative users have taken the concept and applied it to other sporting events like Football and the Academy Awards.

 

 


Even other brands on Twitter have jumped onto the bandwagon and used the hashtag to spread excitement over the World Cup and their own messaging.

Tags Mauka Mauka #MaukaMauka ICC World Cup YouTube

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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)