Home >> Digital >> Article Presented By, IDMA - Mathrubhumi.com presents e4m's IDMA 2018, gold partner - Republic TV           Techमंच - exchange4media presents Techमंच - Digital Conference 2018, gold partner - Mathrubhumi.com

LeadFormix – bringing lead generation solutions to clients

23-February-2011
Font Size   16
LeadFormix – bringing lead generation solutions to clients

Social media marketing is the buzz word today, but there is a need for brands to go beyond the fan following numbers and positive messaging on their Facebook pages. It is about converting this engagement into business. LeadFormix, a cloud based Marketing Automation 2.0 platform for enterprises, has come up with solutions that can help advertising agencies and marketers in lead generation. With the current buzz of clients looking at getting specific returns from digital activity, LeadFormix’s technology steps in and helps them in lead generation.

The LeadFormix solution can be used by advertising and marketing agencies to change the way in which their clients use their websites for finding business prospects and evaluating ROI for their marketing campaigns. It gives its customers the ability to determine the intent of an online enterprise visitor by analysing his browsing behaviour, providing a complete picture of his identity (including name, title, company), and qualifying him based on the level of interest and intent in specific website content. LeadFormix’s intent analysis capability helps marketing teams to run more customised marketing campaigns, and enables sales teams to create targeted sales pitches, ensuring shorter sales cycles and higher conversion rates. In fact, LeadFormix’s intent inference engine is awaiting a patent.

Harish Reddy, Head, APAC, LeadFormix, said, “LeadFormix solution offers a unique value proposition for the campaigns run by advertising and marketing agencies for their clients. The solution offers the ability to quantify ROI in the form of leads to marketing spend. This allows agencies to identify and focus on the channels that provide the maximum business opportunities. LeadFormix’s unique intent analysis capability helps advertising and marketing teams to run more customised promotional campaigns, and enables sales teams to create targeted sales pitches, ensuring shorter sales cycles and higher conversion rates.”

The traditional advertising and marketing agencies, including digital agencies, can use this technology to get more qualified leads from their campaigns. Reddy feels that this concept can be used by anyone operating in the B2B space, be it IT or non-IT clients and then even can be used by B2C businesses.
 

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Radio Mirchi maintained its top spot while Fever FM replaced Big FM at the second spot in Kolkata

Singh explains why marketers should focus more on maintaining the core essence of a brand and not just innovations

Venkat brings with him over 20 years of extensive experience of working in media, creative, cultural and knowledge industries on several international projects in over 30 countries.