Top Story

e4m_logo.png

Home >> Digital >> Article

Langoor to support MoneyGram's digital strategy

01-October-2016
Font Size   16
Langoor to support MoneyGram's digital strategy

Digital agency-Langoor has been selected by MoneyGram International to manage company’s digital channels in the Middle East and Asia Pacific. The agreement also includes Langoor managing the company’s Twitter Cricket account (@MGCricket).

Langoor will support the money transfer organisation through a wide range of expertise that includes insightful marketing strategies, building innovative web systems, e-commerce platforms, relevant campaigns, creating engaging experiences, effective analytic's and impactful digital marketing.

On their win in Dubai, Ruchir Punjabi, Founder & Chairman of Langoor, commented, “This is an exciting win in the Middle East region. MoneyGram has a history of bringing people closer and we are excited to be associated with helping them to fulfill this mission. Across both MoneyGram Cricket and MoneyGram media mandate we intend to support MoneyGram’s digital transformation. With this win we have added yet another strong footprint to our presence in the Asia and Pacific regions.” 

“We are excited to work with Langoor. They have shown a great, in-depth understanding of our target audience. What made our choice easy was the strategy based on data, their insights and focus on ROI. I am looking forward to working with Langoor on MoneyGram’s digital media strategy for the Middle East and Asia Pacific regions,” said Julie Filion, Head of Digital and Ecommerce at MoneyGram International. 

Tags Langoor MoneyGram Ruchir Punjabi Julie Filion

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)