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Know your network – YouTube

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Know your network – YouTube

There’s dozens of social networks in the world today. They’re doing different things, and have different reach. Some of the networks might not even look like a social network if you’re just thinking about Facebook, but that’s exactly what Wikipedia is too, when you think about it.

Continuing with the series titled ‘Know Your Network’, exchange4media seeks to present the known and not so known social networks from around the world.

YouTube is one of the most well known websites today, and probably the leading video sharing network. The site was one of the leaders in ushering in the Web 2.0 era for the masses, by allowing simple, easy uploading and viewing of videos by anyone.

Today, according to the comScore, YouTube is the top video property in India, and in January, more than 23.5 million viewers watched a total of 780.7 million videos on, averaging almost two hours over the month – almost half of the total consumption of online video.

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