Top Story

e4m_logo.png

Home >> Digital >> Article

Jockey mandates World Wide Open as their digital marketing partner

14-July-2015
Font Size   16
Jockey mandates World Wide Open as their digital marketing partner

World Wide Open has been appointed as the digital media partner for Jockey. The mandate was won after a multi-agency pitch.

Kushal Sanghvi, Head of World Wide Open, said, “We are proud of the win and are looking forward to working with Jockey. It is an interesting brand to work and one that definitely stands out on the digital platform. Keeping in mind business goals and equipped with strategic decisions, we aim towards profitable sales growth and increasing brand value. “

The agency is now designated to provide crucial brand consulting solutions regarding media planning, media buying and content creation.

M.C. Cariappa, Vice President – Sales and Marketing Jockey India, said “World Wide Open and our thinking patterns effortlessly complement each other. Strategic innovation implemented by the agency across the digital sphere is path-breaking. Keeping this in mind, we decided to tap into their immense potential and penetrating insight to execute with speed and accuracy."

The creative mandate has been assigned to Pink Lemonade.

Jockey is one of the most active and recognized brands   across 143 countries.  The brand showcases apparel that comfortable, stylish and affordable for both men and women.   

Page Industries, is the exclusive licensee for brand Jockey in  India, Sri Lanka, Nepal, Bangladesh and the UAE.
WWO aims to boost Jockey’s online visibility across new media through laudable content, apps, videos and much more.

Set up in 2014, WWO is a digital and new media advertising agency based in India, and is a part of Reliance Digital and Entertainment.

Tags Jockey World Wide Open Kushal Sanghvi M.C. Cariappa

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular