Top Story

Home >> Digital >> Article

Jio Pioneers Yet Another Revolution

09-March-2018
Font Size   16
Jio Pioneers Yet Another Revolution

India’s popular Live TV App JioTV announced today that it has introduced India’s FIRST interactive sports experience for consumers watching the ongoing tri-nation Nidahas Trophy which is being shown exclusively on JioTV in India. With this, JioTV consumers can interact with the game while watching it - A revolution in the Live TV space.

Customers who watch the tri-series can

• Customize their viewing experience by selecting from 5 different camera angle.

• Experience audio from stump mic and stadium ambiance, giving an immersive feel.

• Choose commentary in a language of their choice - Hindi, English, Tamil, Telugu and Kannada.

• Get access to leading cricket experts and commentators including Zaheer Khan, Ashish Nehra and Gaurav Kapoor.

• View score and other details on demand, on a single click.

• Watch catch-up (past content) in case they have missed a ball or a six.

Once again, Jio has put the power of technology in the hands of the consumers, enabling them to challenge status quo. Till date, viewers have been fed a single feed with broadcaster controlled video, commentary and score-boarding. With this innovation of digital interactivity, the game-viewing experience will get redefined.

“Interactivity in sports will transform the way sports is consumed in India. Jio continues to deliver the best and most premium content exclusively to its users through the Jio apps. Additionally, we have challenged status quo and redefined the existing user experience, with the help of technology. Jio will continue to bring a superlative consumer experience in the areas of sports, AR, VR, Immersive viewing and more in the coming days,” said Mr. Akash Ambani, Director, Jio.

JioTV users need to update to the latest version of the app from a relevant app store to get this feature. JioTV, which recently won the prestigious Global Mobile (GLOMO) Award 2018 for the “Best Mobile Video Content”, has acquired the exclusive India digital rights for the T20 cricket series Nidahas Trophy - a tri-nation T20 competition being played at Colombo from March 6 to 18, 2018, between host Sri Lanka, Bangladesh and India. JioTV will provide comprehensive coverage of the triangular series, enabling millions in India to access live and catch-up content on their mobile devices. The event coverage on JioTV will commence on match days at 6:25 pm. It will include live and repeat telecast and highlight packages.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Guest Column: The CEO of Worldwide Media takes us through the notable trends and exciting developments in the media & entertainment space

Aaj Tak announces a thought provoking brand campaign where the launch platform includes first ever News Roadblock on Aaj Tak Prime Time