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Jio enters partnership deal with Screenz

4 days ago
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Jio enters partnership deal with Screenz

Reliance Jio Infocomm Ltd. (“Jio”) has announced an exclusive partnership for the Indian market with Screenz, the platform for “entertainment-based interactivity” used by some of the world’s top broadcasters and format owners. The partnership will add to Jio’s existing platform for gamification, as seen during the on-going Jio Cricket Play Along, where it has enrolled over 65 Mn unique users already, who are consistently playing the game as well as the Jio Kaun Banega Crorepati Play Along game, where it took KBC to every home and therefore in the common man’s reach.

This partnership will empower broadcasters and publishers to create engaging content with robust scalability. The features on this platform are adaptable for varied content, allowing for live, real-time interactions between broadcasters and viewers.

Jio Screenz platform will provide increased engagement and new advertising opportunities due to its abilities to create differentiated interactions utilizing distinct and specific profiles of individual viewers.

This is the second brand-engagement platform launched by Jio in the last few days. Last week, Jio announced the launch of  artificial intelligence-based brand engagement platform called JioInteract.

Features of the Jio Screenz platform:

1. Jio Screenz Platform allows a real time two-way conversation between broadcasters and viewers in form of quizzes, polls and votes during a TV show

2. It provides an easy to use Content Management System (CMS) that enables broadcasters to design, create and launch interactive engagements

3. This can be enabled on any digital App using SDK with support on Android, iOS and Jio Kai-OS

4. Jio Screenz supports various social networks namely Google, Facebook, Twitter and more

5. To ensure a continuous learning and feedback loop, it supports rich data reporting and creates unique profiles for each user, hence enabling targeted advertisement



Tags Reliance Jio Screenz

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