Home >> Digital >> Article

Jagran's real strength is its credibility: Jagran Digital's Sukirti Gupta

21-October-2013
Font Size   16
Jagran's real strength is its credibility: Jagran Digital's Sukirti Gupta

Recently, JagranJosh.com was named the No. 1 education website in India as per the data report released by web analytics firm comScore for August 2013. Dainik Jagran’s digital arm has been actively spearheading the group’s various digital initiatives.

In conversation with exchange4media, Sukirti Gupta, CEO, Jagran Digital shares the group’s digital strategy, what readers want, ranking of websites and more…

Focus on core news
Our chief focus is on main, hardcore news. Our readers have some expectations from us, which our group has been trying to fulfill for the past several decades. The digital platform is an extension of that overall mission. Our teams jointly work on hard news, adding to inputs and filling in the gaps so that readers get a comprehensive and complete picture. We have the daily Dainik Jagran, Inext, Mid-Day, and Nai Duniya – our group’s flagship brands. The digital wing coordinates and works in tandem with other platforms to offer a user-friendly and credible content in an interesting manner. The result is there for all to see – the impressive growth of our digital platforms, the readership figures tell the story.

Questionable content adversely impact the credibility in the long run
Brands like Dainik Jagran are promoted on a high degree of credibility built over years of toil and a conscious effort not to succumb to popular pressure and demand for unreliable and questionable content. For us, brand credibility and brand identity are the most important parameters and objectives to work for.

Readers need useful and more interactive interface
As far as readers are concerned, they continuously need interesting, useful and more interactive content on a regular basis. The growing need for lifestyle and related subjects is to be met with adequate and satisfying content, and we are focused on meeting that need. Youth is our major asset and we take particular care to remain in tune with the changing times. Interests of our women readers are also reflected in the online contents. The engagements and the reading habits of online readers are vastly different and we ensure that those diverse needs are satisfactorily met through our Only My Health, jagranjosh.com and other similar ventures.

Ranking of grading is a tricky affair
Different websites have different parameters for grading their ranking, but that’s part of the game. No methodology can be claimed to be perfect. At present, there are no alternatives. Since mobile and other types of readers are not aggregated in the total digital count, one has reasons to be happy and satisfied for the moment.

Jagran leads, tops social pages
Jagran.com has reached a landmark record, adding a new dimension to our operations. For Facebook, we have a different strategy. Along with news, we have viral posts, comments-generated posts and reader-engagement posts. We are particularly prompt in posting birthday compliments and photos of celebrities, which have helped us to break fresh grounds on Facebook, with 1.5 lakh like hits and a million talking about hits. This also is an eloquent testimony to our claim that we are not part of the paid Facebook strategy. It’s on the strength of sheer quality content that we are number one news with analysis and backed with interesting insights to engage the attention.

 

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

This comes after the government has deemed Whatsapp’s reply to the first notice sent to the IT Ministry as unsatisfactory, according to reports.

Guest Column: From expecting the unexpected to the importance of team work, Sharma explains what PR professionals can learn from the football world cup

At the debut edition of D-CODE, 13 Industry champions will crack the code on the best performing digital campaigns