Top Story

e4m_logo.png

Home >> Digital >> Article

Jack in the Box Worldwide bags digital account of TUI India

17-September-2015
Font Size   16
Jack in the Box Worldwide bags digital account of TUI India

Leisure travel company, TUI India has awarded its digital communications duties to Jack in the Box Worldwide. 

National Business Head and Executive Vice President of Jack in the Box Worldwide, Abhishek Razdan said, “?TUI plans to intensify its India reach manifold in the months to come, for which detailed ground-work has already commenced. Travelers of today are curious globalists who seek experiences online, so our strategy will tilt heavily towards digital platforms. We will help TUI establish connect with the audience through our quality content approach, transforming the brand into a publisher. In fact, we're already on track towards the first digital video campaign in October for their upcoming content platform.”

Jack in the Box will also undertake media buying in the digital space as part of the mandate. 

Chief Operating Officer of TUI India, Vishal Sinha said, “The travel industry relies heavily on word-of-mouth and recommendations and we believe our digital platforms will be the key to deliver this. Customers are moving to the digital channels to research, get inspired, share their excitement pre-travel and finally post their experience on return. TUI India’s key focus in 2015-16 is to increase its distribution channels and make quality travel more accessible – having a robust digital presence is the key pillar for TUI to become India’s leading travel company. With Jack in the box Worldwide, we are confident of creating an active community of travelers or ‘TUIrists’ who will help other travelers seek and share travel ideas.”

Tags Jack in the Box Worldwide TUI India Abhishek Razdan Vishal Sinha

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular