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Jack Dorsey's aim is to measure Twitter's impact on society: Reports

12-March-2018
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Jack Dorsey's aim is to measure Twitter's impact on society: Reports

Last week, Twitter CEO Jack Dorsey and his team held a public conversation via Periscope about the company’s new initiative to measure healthy interactions on Twitter.

The goal as Twitter earlier noted is to come up with metrics to measure the health of the interactions on the platform. But Twitter eventually wants to take that a step further.

“Ultimately we want to have a measurement of how it affects the broader society and public health, but also individual health, as well,” Dorsey said, according to media reports.

Although Twitter does not have the tools to measure the effectiveness of longer content, Dorsey said new features such as increasing the character limit to 280 and implementing threads has been helpful and that both of those tools have allowed more depth and more critical thinking.

“One of the things we’d like to see and enable a lot more of on our platform is exactly that,” Dorsey reportedly said.

While Twitter competes with the likes of Facebook, Instagram, Reddit and the lot, Dorsey said this is not an area where Twitter plans to be competitive and that the ultimate mindset and intent is to give back and to contribute to “something much bigger than us.”

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