Top Story


Home >> Digital >> Article

iZone International: Google Shopper on iPhone; Latitude adds check-ins

Font Size   16
iZone International: Google Shopper on iPhone; Latitude adds check-ins

Despite being the first to enter the shopping and location categories, Google has taken a backseat thus far to Facebook and start-up Foursquare. Google Shopper, which was available on Android from last year, is now available on the iPhone as well. The application now offers buyers a fast, simple and effective way to find products they want.

At the same time, Google has also announced check-ins to their location based service Latitude, which means that it finally has the option to leverage the service in a manner similar to Facebook and Foursquare. Google was amongst the first companies to enter the location space, but took far longer to introduce check-ins, which has allowed competition from Foursquare and Facebook to get a headstart, but the company hopes to make up for it by adding a few new functions.

For Shopper, like with the Android product, one can find products based on text, voice or barcode recognition to get price comparisons online, along with guides on how to buy it from a nearby location as well.

The app will also display ratings based on user reviews and you can even save the items to share with your friends on Facebook, Twitter or Google Reader.

Meanwhile, in Latitude, you don’t just show your location on a map anymore, but can check in at specific businesses or other locations. As Google Latitude engineer, Joe LaPenna, blogged, “Until today, sharing my location, let friends and family know if I was across the globe or in their neighborhood. Now, check-ins let them see the cool restaurant I’m trying in Taipei or join me for a latte at the cafe nearby.”

This also benefits advertisers – knowing a person’s location on the map is not nearly as useful as knowing if they are spending their time at a coffee shop or at a book store. At the same time, Latitude will now allow mobile users to set up automatic check-ins when they arrive at a designated location, and another new concept is check-outs, when you leave a location.

Tags Google iPhone Android app

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolving technologies

Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and explore the Indian market

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

The publishing giant could not find an appropriate replacement for ex CEO, Vivek Khanna's position

Kranti Gada has been promoted as the Chief Operating Officer from that of Senior Vice President-New Business Development

In a letter, various employee associations of AIR and DD have requested the Government to explore the possibility of payment of salary directly from the I&B Ministry