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iZone International: WPP Digital to create Possible Worldwide

21-February-2011
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iZone International: WPP Digital to create Possible Worldwide

WPP Digital has announced the launch of Possible Worldwide, a global interactive marketing agency. Formed through the combination of WPP Digital agencies Schematic, Bridge Worldwide, Blue and Quasar, Possible Worldwide’s mission is to create meaningful and measurable interactive marketing for the world’s largest brands.

The new agency has operations in the US, Europe, Asia, the Middle East and Africa, and includes clients like BBC, Dell, Microsoft, Nokia, Orange, P&G and Samsung.

Former Schematic CEO, Trevor Kaufman, will serve as Global CEO of Possible Worldwide and is joined by Jay Woffington as Global President, Michael Graham as Chief Operating Officer, Bob Gilbreath as Chief Strategy Officer, Diane Holland as Chief Financial Officer and Harish Bahl as Chief Production Officer. Nick Worth will serve as President, Americas and Kenny Powar will serve as President, Asia Pacific and Europe, the Middle East and Africa.

“The shift in marketing isn’t just a shift to digital,” Trevor Kaufman said, adding, “It’s a shift from broadcasting messages to focusing on creating great branded experiences that benefit both the client and the consumer. Possible Worldwide was created to respond to marketers’ simultaneous needs for new and disruptive business strategies; digitally-led marketing ideas; and the data, technology and scale needed to execute them efficiently around the world.”

“We’re an interactions agency, not a communications agency,” said Jay Woffington. “We can address not just advertising, but all the points where consumers and brands come together, no matter what the platform or channel,” he added.

“In joining together four very successful and innovative agencies, we’re able to leverage the best capabilities of each across our network. Moreover, we’re launching Possible Worldwide with a strong and already proven track record with leading clients,” said Kenny Powar.

Harish Bahl added here, “We spent a full year aligning our global services structure, company cultures and delivery model, and with the launch of Possible Worldwide, are already delivering services consistently and efficiently around the world.”

“In forming Possible Worldwide, these four stellar agencies bring together a complementary mix of resources and talent that is truly world class. We are pleased to welcome a new global network to the WPP family,” said Mark Read, CEO, WPP Digital.
 

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