ï»ż

Top Story

Home >> Digital >> Article

iZone International: Roundup of Day 3 @ Mobile World Congress

18-February-2011
Font Size   16
iZone International: Roundup of Day 3 @ Mobile World Congress

The third day of the Mobile World Congress (MWC) at Barcelona saw a lot less hectic activity than the previous two days, but aside from the awards ceremony, there were keynotes by Intel CEO Paul Otellini, and the heads of Nokia and RIM, Stephen Elop and Jim Balsillie.

The Apple iPhone 4 was named Best Mobile Device at the Global Mobile Awards 2011, because it offered a “great screen, sharp design, fantastic materials, and phenomenal ecosystem for app developers. In a tight race, the iPhone 4 builds on the success of its predecessors to set the pace for smartphones.”

HTC won the award for Device Manufacturer of the Year. The judges praised the Taiwanese company, saying had “built its market presence from nowhere, with fresh branding and marketing and a strong portfolio of devices across many platforms. In particular, it has proven an exceptionally popular and enduring phone manufacturer. With great communication and good customer service, this is a well-deserved award.”

The App of the Year was awarded to Rovio’s hugely popular game ‘Angry Birds’.

Intel CEO Paul Otellini did not have any products to show at the MWC, but he did hint that there would be smartphones based on Intel chips for the first time launching sometime this year. “I don’t want to pre-announce our partners,” he said. “I think it’s going to be pretty exciting.”

Sharing a platform were Stephen Elop, CEO, Nokia, and Jim Balsillie, Co-CEO of RIM, both of whom avoided talking about the threat to their platforms from Android and iOS. Elop instead focussed on the work that Nokia is doing in emerging markets in the developing world, while Balsillie talked a lot about the new Blackberry Playbook tablet.

Motorola CEO Sanjay Jha did confirm long-standing rumours that his Xoom tablet would cost $799 on Verizon Wireless when it launches later this month, while a Wifi-only version will cost $600.

Also read:
iZone International: Tech revelations @ Mobile World Conference
 

 

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES

Dhoni will build awareness about digital payments through a campaign that will aim to educate consumers about the convenience and safety of debit cards

Adidas and Hima Das will work together to inspire young athletes to create positive change through the power of sport

The SVOD Bengali OTT player will soon enter UAE and Bangladesh and introduce a new monetisation channel for India