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iZone International: BBC's enhanced Asia Business News

04-March-2011
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iZone International: BBC's enhanced Asia Business News

The BBC has launched a new business section on BBC.com, which will deal with news only from Asia. The Asia Business Index will deliver 24-hour Asia-focused business news coverage, exploring the impact of global and pan-regional business issues across the region. Editorial content will also interpret how business issues in the region affect the global economy.

The news portal has placed journalists based in both Asia and the UK to deliver the new Asia Business Index. Editor Ben Richardson and his team will be based in Singapore, using the BBC network of journalists across Asia to provide localised knowledge from experts on the ground. Finnair are launch partners for the new section, which will offer a new route for advertisers seeking to reach BBC.com’s audience of 54 million monthly visitors, that includes 8.3 million in Asia Pacific.

Jeremy Hillman the BBC’s Business and Economics Editor, who will oversee all content on the Asia Business Index, said, “There’s no question that the biggest and most important story in the world of business is the rapid growth of Asian economies. As an international news organisation, it’s vital that we can call upon the best local knowledge for our audiences around the world. We’ll be adding depth to our existing content and shining a light on some of the more unusual and untold stories, away from the spread sheets and stock market floors. The human face of business in Asia, the entrepreneurs, culture and powershift to the region will all underpin a lot of our thinking editorially.”

Chris Davies, Commercial Director BBC.com, said, “A proper grasp of global economic issues has become essential for everyone in recent years, not just those who work in finance. We’re aiming to deliver business news from across Asia that explains local and universal trends. We’re proud to be among the largest news sites in Asia Pacific and we’re committed to investing in the site for our audiences across the region.”

Antti Nieminen, Director, Marketing Innovations, Finnair, said, “Asia is a critical region in the world of business. Nobody covers business in Asia like the BBC and Finnair is very proud to be a part of this very exciting launch.”
 

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