A recent announcement by Apple states that the sales of Apple TV are expected to cross one million units this week. This is in direct contrast with the decidedly lackadaisical uptake of Google TV. Google has actually asked manufacturers to delay the launch of their models of Google TV set-top boxes.
According to the report by Apple, the company has seen users on iTunes rent and purchase over 400,000 TV episodes and 150,000 movies every day. Apple TV owners make only a portion of this, but having reached a million users, can be seen as a significant audience for the first time.
Apple TV also streams content from Netflix, YouTube, Flickr, and MobileMe. All this “for the breakthrough price of just $99”, in sharp contrast to the much higher priced Google TV devices.
Apple has also announced that the Mac App Store will open for business on Thursday, January 6, 2011. The store will be available in 90 countries at launch and will feature paid and free apps in categories like education, games, graphics and design, lifestyle, productivity, and utilities. This should also include a number of apps for Apple TV.
Meanwhile, Roku, manufacturer of another set-top box that streams web videos to the television, claimed it is also close to reaching sales of 1 million units. According to the company, sales of the device had doubled since Apple TV entered the market three months ago.
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
Dhoni will build awareness about digital payments through a campaign that will aim to educate consumers about the convenience and safety of debit cards
Adidas and Hima Das will work together to inspire young athletes to create positive change through the power of sport