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Ittisa, a Bangalore based end- to end interactive agency bagged the Digital Mandate for Vijaya Bank. The agency won the account in a multi-agency pitch.
Ittisa Digital Media Services has started managing Vijaya Bank’s presence across all social media channels – Facebook, Twitter, LinkedIn and Instagram. The mandate also includes online reputation management, communication planning, search engine optimisationand digital analytics along with social media strategies.
Social CRM would be critical for the bank and will be the key in this engagement. The agency is handling end-to-end Social CRM for the brand.
Speaking about the win, Sneh Sharma, founder of Ittisa said, “These are all prestigious wins for us, and in sectors that are fast growing and future facing. We are happy to be chosen as a partner to this brand and the opportunity it provides us to do high caliber work."
Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale
Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity
Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.
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CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps
Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity
CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps
The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients