Isobar India expands operations to Bangalore; bags VMware Digital business
Isobar India, the digital marketing agency from Aegis Media Group, is opening its Bangalore office from January 10, 2011. Adding to this expansion, the agency has won the digital duties of VMware, a virtualisation and cloud infrastructure.
Sharing the agency’s plans for the Bangalore operations, Ashish Bhasin, Chairman India & CEO South East Asia, Aegis Group Plc, said, “Isobar India has had a spectacular run under Shamsu (Shamsuddin Jasani, Country Head, Isobar India) and I am very pleased to see them expand to Bangalore, the digital and IT centre of India. On behalf of Isobar India, I am very pleased to welcome VMware to the Aegis Media family. Coming on the back of the successful launch of iProspect, this expansion from Isobar will help Aegis Media move towards digital leadership in India.”
Shamsuddin Jasani, Country Head, Isobar India, said, “We will be sending Ashish Singh, Group Head Mumbai, to start the Bangalore office. We wanted to first set up a world class product with international tools and thought process and making them relevant to the Indian context. Having done this and having a very strong presence in Mumbai and Delhi, the next logical step was to launch in Bangalore, which will also serve as a hub for the southern region. We are confident of Isobar India attaining digital leadership in India.”
Since its inception two years ago, Isobar has bagged over 35 brands, including Reebok, adidas, Philips, UTI MF, Tourism Australia and Perfetti, across all forms of digital advertising, making it a truly integrated digital offering.
Isobar India is a part of Aegis Media India Group that also includes Carat, the media planning and buying independent, OOH agency Posterscope, Hyperspace (Retail), Brandscope (OOH), Carat Fresh Integrated (Activation) and Vizeum.
VMware, a virtualisation and cloud infrastructure, delivers customer-proven solutions that significantly reduce IT complexity and enable more flexible, agile service delivery. VMware accelerates an organisation’s transition to cloud computing, while preserving existing IT investments and enabling service delivery without compromising control.
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