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Isobar India bags digital media mandate for V-Guard

19-July-2018
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Isobar India bags digital media mandate for V-Guard

Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital media partner for V-Guard, a major electrical appliances manufacturer headquartered in Kochi. V-Guard Industries recently unveiled its new identity and vision for the brand with a tagline that says, ‘Bring Home A Better Tomorrow'.

As part of the mandate, Isobar India along with AMNET India, the programmatic media buying division of Dentsu Aegis Network, will manage the account from its Delhi office. The agency won the account following a multi-agency pitch.

Speaking on the occasion, Nandagopal Nair, Vice President - Corporate Communications, V-Guard, states, “V-Guard is coming off a massive brand transformation exercise, which symbolizes the brand’s endeavour to be recognized as a smart, agile and a dynamic entity that will resonate with an increasingly younger India. Going forward, the brand will continue to build and invest in its digital assets. We were looking for a digital media partner who would sprint this journey with us with sharp, insightful digital led media propositions that would help build and differentiate the brand in this domain. In Isobar we found the perfect partner to take forward our digital media mandate.”

Commenting on the win, Gopa Kumar, Executive Vice President, Isobar India, said, “V-Guard is a much-respected brand in the electric appliances category and we are honored that they have chosen us to be their digital partner. We hope to work closely with the brand marketing team to strengthen their leadership in the premium segment in the coming years.”

Nayak currently heads operations under the Dentsu Aegis Network (DAN) umbrella for Posterscope (OOH), Brandscope (OOH), Ambient OOH, Hyperspace (Retail), InDeed (CSR Advisory) and C-LAB (Celebrity & Sports Management)

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