Home >> Digital >> Article Presented By, IDMA - Mathrubhumi.com presents e4m's IDMA 2018, gold partner - Republic TV           Techमंच - exchange4media presents Techमंच - Digital Conference 2018, gold partner - Mathrubhumi.com

IRS 2017: Online news publishers upbeat as daily readership soars to 40 mn

19-January-2018
Font Size   16
IRS 2017: Online news publishers upbeat as daily readership soars to 40 mn

According to the latest data shared by the Indian Readership Survey (IRS), more than 40 million users consume news online on a daily basis. If we look at the figures closely, there is a significant jump in online readership which was less than 10 million daily users some years back.
The spurt in growth of online news consumption is being seen as a direct interplay between the rise of smartphone penetration and the lowering of data rates in the country. Commenting on the findings of the report, Manish Maheshwari, CEO, Network18 Digital said, “We are seeing a tremendous growth and this is changing the dynamics of the news business. The results are good for us and the industry as well and particularly for the regional audience. Thanks to Jio, a lot more people have connectivity and are now reading news online. Today news breaks on the mobile phone and we are seeing a tremendous uptake in regional languages and tier two and tier three towns. Since India is a large country, I don’t see any other medium declining. You can only see growth as more people who are media dark are getting connected, we will see secular growth for some more years before any particular medium starts declining.”
It must be mentioned that urban India with an estimated population of 444 million already has 269 million (60%) using the Internet. While rural India, with an estimated population of 906 million as per 2011 census, has only 163 million (17%) Internet users. Experts believe that there are over 750 million users still in rural India who are yet to become Internet users.
“The results are definitely good for online news content publishers. It will be interesting to see where online users are consuming it; are they consuming it on destination sites or on search browsers and social media platforms. I think a deeper dive and understanding of user consumption, if online publishers have to use this data to their advantage, is extremely important”, stated Ritu Kapoor, Co-Founder The Quint and Director - ‎Quintillion Media Pvt. Ltd.

Tags The Quint Sheraton Kalouria Network 18

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

right
left
BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS

To catch the 70s vibe, the set was lit up in blue and pink, with quick cuts and funky music which captures the fun aspects of Dogra and Shibani Dandekar effortlessly

Shujaat Bukhari, Editor of Rising Kashmir, was given police security after he was attacked in 2000; he was also abducted in 2006 but managed to escape

The agency conceptualized this one for brand Durex.