Home >> Digital >> Article

Indranil Sengupta launches multidisciplinary design house, IS

09-January-2018
Font Size   16
Indranil Sengupta launches multidisciplinary design house, IS

Seasoned entertainment branding and marketing specialist Indranil SenGupta has launched ‘IS’, a brand consultancy and design firm.

From brands to live experiences and physical spaces, good design can bridge the gap between existing and living. Promising to fill this gap with a strategic approach is IS.

Launched in January, IS has had a flying start. It has bagged the branding and communication assignment for the Mumbai Shopping Festival, completed the design of Showtime's Mumbai office and partnered with OMCPL’s The Color Run.

Talking about the new design house, IS Founder and CEO Sengupta said, “At IS, design creates the contours of an idea and we want to infect people with this passion for good design. We want people to delight in design not just for the sake of aesthetics but because good design solves problems intuitively and offers intuitive solutions for success.'

The venture is launched by Sengupta with other two partners. Anindya Choudhary is a partner and a Creative Director at IS with intensive experience in production design for ads and films and spatial design for homes and offices. He has worked on projects with brands like Omega, Netflix, Hewlett-Packard, ICICI, and Godrej. His living spaces portfolio includes the workplaces for AIB, Encompass, Insider and Glitch.

Dhaval Palrecha is the third partner and Creative Director at IS. A cross platform designer, Dhaval like most young people these days, started working even before he was done studying. He has worked on brands like SP Jain School of Global Management, Tata Sky & international brands like Lilou et Loic (Bath & Body), RoviTravel, Vh1 Supersonic and Emerge.

The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital

Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing

The marketing head of Greenpanel on marketing approach and how the company is working towards educating consumer about MDF

BookMyShow, Uber, Chumbak, Viacom18 and Radio City are some of the clients of the company

right
left
KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES TEAM BBDO ORGANIZES AJAI JHALA’S FAREWELL WITH FRIENDS & ASSOCIATES RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018

Experts from the advertising industry revealed their mantra for publishers at a recent event held in Delhi

Competition Vs Collaboration. Experts discuss which will help both digital and traditional media produce best results

He is said to be considering various offers and will take a decision soon