Top Story

e4m_logo.png

Home >> Digital >> Article

Indiatimes takes online air ticket auctions to world plane

24-March-2004
Font Size   16
Indiatimes takes online air ticket auctions to world plane

Drawing inspiration from the successful domestic online air ticket auctions model, Indiatimes.com has launched online auctions of international air tickets in tie-up with Air India under a co-branded property called ‘Fly The World’. “It is the first time in India that dynamic pricing of international air tickets has been introduced through an online platform,” says Mahendra Swarup, CEO, Times Internet Ltd.

Indiatimes.com had introduced domestic online air ticket auctions two years ago by tying up with Indian Airlines and Air Sahara. The auction model, powered by a large customer base, robust technology, and promotional and marketing efforts, played its part in the portal’s e-commerce growth.

Now, the ‘Fly The World’ property is expected to provide a whole new experience to the users. The property, for instance, has unveiled to the customers popular international destinations such as Bangkok, Tokyo, Hong Kong, Singapore, Shanghai, Nairobi, London, Frankfurt, Paris, New York, New Jersey, Chicago and Dubai, complete with bargain fares and guaranteed tickets.

Reflecting on this initiative, V K Verma, Commercial Director, Air India, was quoted as saying that “Air India has been doing exciting things in its endeavor to upgrade its network and product. This is one more step in alliance with our new partner, the Indiatimes.”

What ensures the authenticity of the bidding process? Ashish Kashyap, General Manager, Indiatimes.com, explains that at the bidding stage itself the customer’s credit card authenticity is checked.

As for the bidding process, the customer would have to choose his price and destination any time 60 days to 14 days prior to the date of travel. The auction closes every night and the client during the course of the day could increase his bid price in case of an out bid. The application is backed with instant alerts via e-mail and SMS on aspects such as outbids, winnings and PNR numbers.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.