Top Story

e4m_logo.png

Home >> Digital >> Article

Indiatimes on a digital overdrive, bounty includes v-blogs, moblogs, IP TV – Whatever!

25-August-2005
Font Size   16
Indiatimes on a digital overdrive, bounty includes v-blogs, moblogs, IP TV – Whatever!

Come November and Indiatimes will take a huge leap forward in the digital multi-media world through ‘broadband-enabling’ its whole content. Revealing the ambitious plan to exchange4media, Sanjay Trehan, Head, Broadband, Times Internet Ltd, said, “Indiatimes will move from linear textual format to multi-media format and all our offerings, viz, content, e-commerce, community will now become broadband-enabled.”

Explaining his strategy, Trehan said, “We are aiming to be a multi-media content aggregator, where we will be forging alliances with players in national and international arena. The objective will be to get rich media content on a revenue sharing basis.”

Declining to reveal the names of the players Indiatimes was trying to forge an alliance with, Trehan said that the talks were at an advanced stage with some ‘over a dozen’ big international players and a deal would be finalised soon.

Further explaining the roadmap and deadlines he had set for himself, Trehan said that the ambitious plan would be carried out in three phases. “In the first phase, we will be broadband-enabling our content products and community. We will also be launching e-learning and will provide middle to senior school level Science and Mathematics courses on a paid manner.”

In phase one itself, Indiatimes will also be launching a host of new products, like interactive media player, broadband tabloid, video blogs (v-blogs), mobile blogs (moblogs) and video-on-demand. “The broadband tabloid will have digitalised model portfolios, glamour, fashion shows, crime and sports in an audiovisual format,” Trehan said.

In November, the news channel Times Now is expected to be launched from the Times Group platform, which already has a glamour channel – Zoom. Trehan plans to capitalise on the rich content that he will be having from these two channels. “In the first phase itself, Zoom and Times Now will be streamed as a part of the broadband offering on a subscription based revenue model,” he informed.

The second phase would focus on e-commerce. “In this phase, we will be broadband-enabling travel, hotels and consumer durable section of e-commerce, where audio-visual walkthroughs of hotel properties and 3-D product demos will add further value to our competitive e-commerce pricing strategy,” Trehan said.

The third and most ambitious phase is expected to witness the launch of IP TV among other yet-to-be finalised plans. He also hinted at launching a wiki-like solution customised to the Indian content.

The first phase of revamp would be completed by middle of November this year, the second phase in early April, 2006, and the third phase by the middle of 2006, Trehan said.

When asked whether Indiatimes was also looking at providing access services, Trehan said, “Currently, we are looking at being a broadband content aggregator and will see how the market develops in that field.”

On his target of revenue generation from the new plan, Trehan said, “While we are working out the projections, the key source of revenue will be rich media advertisement, revenue-sharing with other portals, user subscriptions and sponsorships.”

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by