Home >> Digital >> Article

Indians to spend 58% of year-end gift budget on online shopping: Groupon

03-December-2013
Font Size   16
Indians to spend 58% of year-end gift budget on online shopping: Groupon

According to the results of a 12-market holiday shopping survey among Groupon customers, Indians are gearing up to loosen their purse strings this year-end holiday shopping season.

Eighty-seven per cent of the respondents plan to spend the same or more compared to the same period last year. They are ready to spend Rs 4,000 on an average to buy year-end gifts and are planning on gifting an average of six presents this holiday season. However, the majority is doing so cautiously, as the main concern for 68 per cent of Indian shoppers is to stay within budget or find an item that is reasonably priced.

While gifting for family will remain a big priority for Indians, only 18 per cent will give gifts to friends/ neighbours and only 10 per cent will give gifts to colleagues. If they had to reduce their holiday budget, 40 per cent would not cut back on dining out, while 32 per cent would not cut back on gifts for friends.

Shopping in the virtual world and on-the-go
Indian consumers are increasingly turning to the web to make purchases as 82 per cent of the respondents plan to shop online for their year-end gifts. Mobile shopping is becoming more popular, too, as 62 per cent of those surveyed will make a purchase on their mobile device (be it on their smartphone or tablet).

Indians plan to spend 36 per cent of their holiday gift budget via online shopping, higher than the 32 per cent they intend to spend on in-store purchases. Adding in the 22 per cent they plan to spend via mobile devices, online and mobile shopping combined will account for 58 per cent of their holiday shopping spend. This is the highest proportion across the Asia Pacific region, tied with the Koreans also at 58 per cent, and highlights just how digitally and mobile-savvy Indian shoppers will be this holiday season.

Sharing his insights on the survey and its findings, Ankur Warikoo, CEO, Groupon India commented, “Conducting this survey has provided us with essential information about our target market for the upcoming holiday season. It helps us immensely to know that nearly nine out of 10 customers are expected to spend more than they did last season, and as many as 82 per cent customers intend to make their purchases through the web. Moreover, mobile shopping is also catching on as a trend, with as many as 62 per cent respondents planning to buy gifts through mobile devices. We hope to tap each category of these respondents, and we have been able to garner a clearer picture of how the market is expected to behave during the gifting season.”

With a touch of practicality
When asked what they would do if they were given extra holiday shopping budget, respondents across India would be inclined to buy something practical (36 per cent). Not far behind, was a major section of Indian consumers (35 per cent) who prefer buying something fun for themselves. However, Indians were also some of the most laidback (or extremely busy) of the lot as more than half of the respondents (53 per cent) only plan to purchase gifts just one week or less in advance.

Spoilt for choice
Indians are planning to buy personal electronics (51 per cent), clothes and shoes (47 per cent), beauty products (39 per cent) as gifts this holiday season. Indians are looking at gifting amazing local experiences this season as 57 per cent of respondents will buy restaurant/ dinner vouchers, followed by entertainment (46 per cent) and spa (33 per cent) vouchers.

Half of the (50 per cent) people surveyed said that they get their gifting ideas from talking to their friends and family, while six our of 10 respondents (59 per cent) will check Groupon for gift ideas, even if they do not buy from Groupon. The survey also showed that 79 per cent of respondents shop on Groupon to save money and 60 per cent to save time.

 

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

John Immesoete talks about the changing role of CCOs in the digital era, new agency models and more

Guenther Sproll of Germany's Liebherr-Hausgeräte on his game plan for the Indian market, product pricing and more

By launching its global Generosity Campaign in India, Cadbury now explores the theme of Achhai (goodness), building on its strong proposition of Kuchh Meetha Ho Jaaye