Top Story

Home >> Digital >> Article Presented By, IDMA - Mathrubhumi.com presents e4m's IDMA 2018, gold partner - Republic TV           Techमंच - exchange4media presents Techमंच - Digital Conference 2018, gold partner - Mathrubhumi.com

Indian Express Digital launches Techook.com

24-January-2017
Font Size   16
Indian Express Digital launches Techook.com

Indian Express Digital, one of India’s leading and reputed publication houses, today, announced the launch of Techook.com, India’s first stack-based platform for tech gadgets. Launched with the aim to simplify smartphone decision-making, Techook is set to be a major disruptor in the tech journalism space. It has the most unique card-based UI, both for desktop and mobile, setting a world-class UI standard coming from India.

www.youtube.com/techookdotcom
 

One of the key reasons why the launch is heralded as a game-changing development is its focus on ensuring information credibility and data-backed review processes for gadgets. Every smartphone is subjected to a rigorous review process to generate a comprehensive performance report. With a numeric rating assigned to every parameter tested over a seven-day period, Techook does not cut any corners to generate completely impartial smartphone ratings to provide objective information to its readers. Products are also sorted into categories according to user profiles to enable swifter discoverability and better navigation. Techook will also curate relevant news and updates, along with how-to videos and articles, to keep readers up-to-date with the latest developments from the world of gadgets.

Speaking on the launch, Sandeep Amar, CEO, Indian Express Digital, said, “Techook is one of the most innovative media launches in India. The design and UI is totally unique, along with the most comprehensive analysis of each and every feature and specification of mobile phones (to begin with). Techook will make decision-making for buying mobile phones easier than ever before. The stack-based platform, in the Indian scenario, will be the most unique and user-friendly UI. We are confident of creating great user value with comprehensive content around mobile phones and in the future, around other gadgets. This will be an ad-free product and user experience will be of the highest standard.”

But what really sets Techook apart from other tech portals is its focus on leveraging technology as a key differentiator. The platform has employed world-class technology for an uncluttered user experience, pioneering the card-format layout in India. This allows users to move from one page to another without leaving the current page. There is no browser load and the navigation is smooth and hassle-free with swipe-based, ad-free premium content and layout. This focus on a seamless interface and engaging content has allowed the platform to capture and retain reader interest.

“In this digital day and age, technological adoption is no longer a choice. This also reflects in how Techook is designed. We have conducted exhaustive market research and user feedback surveys to create a platform that met and exceeded the expectations of the new-age user. With this launch, we are now one step closer to cementing our leadership status in the tech journalism segment,” added Amar.

The launch of Techook.com follows close on the heels of the launch of InUth.com (Homepage of millennials) and underlines the Indian Express Group’s commitment to bringing world-class products for Indian audiences. The platform plans to add more review categories in the future in addition to smartphones, as it sets about empowering the Indian consumer with the most objective and credible product information available.

Tags Indian Express Digital The Indian Express Group Techook mobile-led platform tech journalism InUth.com

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gupta worked at Marico as the Group Product Head for the male grooming category

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity