Home >> Digital >> Article Presented By, IDMA - Mathrubhumi.com presents e4m's IDMA 2018, gold partner - Republic TV           Techमंच - exchange4media presents Techमंच - Digital Conference 2018, gold partner - Mathrubhumi.com

Indian Express and Arré enter into a strategic partnership to create video documentaries

26-August-2015
Font Size   16
Indian Express and Arré enter into a strategic partnership to create video documentaries

The Indian Express and Arré, the digital media brand from the UDigital, will jointly produce investigative documentaries for a world audience.

UDigital, the company that owns the brand Arré, is the digital media venture promoted by Indian media veterans Ronnie Screwvala, B Saikumar and Ajay Chacko. Arré aims to bring a new idiom of cross-genre & cross-format storytelling to India’s burgeoning digital audience of over 300 million Internet consumers and over 700 million mobile consumers.

This collaboration will see a print media brand come together with a new age digital brand, to create a fresh idiom for journalism and documentary film making and story telling.

From human interest to geopolitics, to socio-cultural issues to crime and emerging youth culture, these documentaries will use fact-based reportage to connect with a discerning and demanding Indian audience as well as a global one interested in seeing impactful stories from India and the sub-continent.

Ronnie Screwvala, Co-Founder U Digital said, “We are delighted to partner with an institution like The Indian Express Group, which has stood for journalism of courage and we hope to break new frontiers of storytelling for a new generation of Indian and global audiences. This collaboration represents a new generation of partnerships that bring together complementary strengths in the digital era.”

B Sai Kumar, UDigital’s Co-Founder & MD said, “Arré is excited and honoured to partner with India’s foremost news organization that has consistently set the bar for journalism. We admire Express’ exponential growth over the past few years on the digital medium and we are looking forward to bringing alive, across new media, the path-breaking work done by their team of fearless journalists. The raison d’etre of the partnership is to make documentaries that appeal to the mainstream and resonate with the youth.”

Commenting on the initiative Anant Goenka, Wholetime Director and Head – New Media, Indian Express said, “Arré is an ambitious and exciting project championed by a visionary leadership that understands the need for high-quality, original content produced in a made-for-digital format. Not digital-first, or digital-friendly, but digital-only. We believe that some of the journalism that we have been doing has the potential to reach an even wider audience. With Arré, there's a meeting of minds in terms of commitment to quality storytelling and the need for a different and disruptive tonality. ‎We're excited by the potential of this powerful combination.”

The partnership with Arré adds an exciting new dimension to The Indian Express's investigative and explanatory journalism," said Raj Kamal Jha, Chief Editor, The Indian Express. "Arré's team has a formidable record of excellence in TV and cinema. Together, we shall work to translate our journalism -- done first for print to the highest standards of fairness and accuracy -- into the evocative language of a documentary. And ensure that the story always gains in translation.”

Tags Arre UDigital Indian Express Ronnie Screwvala B Saikumar Ajay Chacko

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey