Star Health Insurance has roped in Ignitee Digital Solutions Pvt Ltd to handle its online marketing activities. Star Health is a specialist in health insurance and allied insurance category. It is India’s first and largest stand alone health insurance company. It offers online health and travel insurance policies for individuals, families and senior citizens, which can be purchased on their website.
Ignitee will be conceptualising the online campaigns, keeping in mind such features of the website and will aim to enhance the business.
Commenting on the development, Anand Roy, AVP - Marketing, Star Health Insurance, said, “We are happy to have Ignitee on board as our online marketing agency. Our online business is growing rapidly and I am confident that this association will influence our online business to attain greater heights in future.”
On winning the account, Shankar B, COO, Ignitee Digital Solutions, said, “We are delighted with this partnership and I am really looking forward to taking this relationship to another level.”
Founded in 2000, Ignitee has been a pioneer in digital marketing with over a decade of experience. Ignitee Digital Solutions provides 360 degree solutions for its clients, including media planning & buying, search marketing, and creative & technology solutions.
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