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Ignitee bags social media rights for IIFA, Sri Lankan Airlines

24-May-2010
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Ignitee bags social media rights for IIFA, Sri Lankan Airlines

Ignitee Digital Solutions Pvt Ltd has won the social media marketing rights for two major international brands – IIFA (International Indian Film Academy) and SriLankan, the Asian airline service.

On awarding the business to Ignitee, Dilip Mudadeniya, MD, Sri Lanka Tourism Bureau, said, “Ignitee is a leading digital marketing agency. We have seen their proposal, which was very interesting, so we decided to go ahead with it. Ignitee had approached us in the past as well.”

On the kind of online activities that Ignitee was expected to perform, he replied, “Ignitee is the official social media partner for the IIFA event, where they will help SLTPB (Sri Lanka Tourism Promotion Bureau) to promote the event in the social media spaces such as Facebook, Twitter, blogs and much more. While for SriLankan, Ignitee will be promoting them on Google and Yahoo through search engine marketing.”

Mudadeniya further said, “Since it is just a three hours’ journey by flight from India, IIFA is working 24x7 with 500 people involved in it. The Sri Lankan Government has invested 400 million overall on the infrastructure and other areas.”

Commenting on the new wins, Shankar B, National Business Director, Ignitee Digital Solutions Pvt Ltd, said, “We are extremely delighted to announce our association with our new international clients. This will allow us to profile Ignitee on the global platform. With our domain knowledge and expertise in the digital media space, we aim at delivering the best solutions to them in a view to helping them achieve our client’s objectives. We are certain that with the talent and minds back at Ignitee, we will see these wins increasing even further-more.”

It is learnt that no other agency was in fray for this account. The work has already begun, and with this win, Ignitee will be the first digital agency to open up the digital market in Sri Lanka and mark an entry for the first Indian advertising agency to do an activity in that market.

Recently, Ignitee was appointed by Abott as their official online agency for Digene. The agency has also created websites for some of the elite brands like Ministry of Tourism, Aircel, Reliance Life Insurance, Aviva life Insurance, UTI Bank, Warner Bros and Babyshop, to name a few.

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