Top Story


Home >> Digital >> Article

Ignitee bags social media rights for IIFA, Sri Lankan Airlines

Font Size   16
Ignitee bags social media rights for IIFA, Sri Lankan Airlines

Ignitee Digital Solutions Pvt Ltd has won the social media marketing rights for two major international brands – IIFA (International Indian Film Academy) and SriLankan, the Asian airline service.

On awarding the business to Ignitee, Dilip Mudadeniya, MD, Sri Lanka Tourism Bureau, said, “Ignitee is a leading digital marketing agency. We have seen their proposal, which was very interesting, so we decided to go ahead with it. Ignitee had approached us in the past as well.”

On the kind of online activities that Ignitee was expected to perform, he replied, “Ignitee is the official social media partner for the IIFA event, where they will help SLTPB (Sri Lanka Tourism Promotion Bureau) to promote the event in the social media spaces such as Facebook, Twitter, blogs and much more. While for SriLankan, Ignitee will be promoting them on Google and Yahoo through search engine marketing.”

Mudadeniya further said, “Since it is just a three hours’ journey by flight from India, IIFA is working 24x7 with 500 people involved in it. The Sri Lankan Government has invested 400 million overall on the infrastructure and other areas.”

Commenting on the new wins, Shankar B, National Business Director, Ignitee Digital Solutions Pvt Ltd, said, “We are extremely delighted to announce our association with our new international clients. This will allow us to profile Ignitee on the global platform. With our domain knowledge and expertise in the digital media space, we aim at delivering the best solutions to them in a view to helping them achieve our client’s objectives. We are certain that with the talent and minds back at Ignitee, we will see these wins increasing even further-more.”

It is learnt that no other agency was in fray for this account. The work has already begun, and with this win, Ignitee will be the first digital agency to open up the digital market in Sri Lanka and mark an entry for the first Indian advertising agency to do an activity in that market.

Recently, Ignitee was appointed by Abott as their official online agency for Digene. The agency has also created websites for some of the elite brands like Ministry of Tourism, Aircel, Reliance Life Insurance, Aviva life Insurance, UTI Bank, Warner Bros and Babyshop, to name a few.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.