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Ignitee bags digital mandate of Fujifilm India

14-January-2013
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Ignitee bags digital mandate of Fujifilm India

Fujifilm India has appointed Ignitee Digital to manage its social media campaigns and digital communication. Fujifilm India, which is already very active on Facebook, has decided to aggressively explore and leverage the social media platform, and Ignitee will help it establish a youthful and contemporary brand imagery in sync with its technically-superior product range.

Fujifilm hopes to connect with the tech-savvy Indian youth with the objective of providing consumers with more opportunities to interact and engage with the brand. Towards this end, Ignitee will manage not only consumer engagement across all social networking sites, but also digital media planning and buying for the brand across digital platforms.

Commenting on the win, Ranjoy Dey, COO, Ignitee Digital Services said, “We are thrilled about partnering with Fujifilm. The digital camera segment is extremely cluttered, and every brand is vying for consumers’ attention on digital and social media. We are looking forward to the unique challenge to create a distinct and cutting-edge platform on digital media for the brand. We strongly believe that our approach and ideas for Fujifilm will bring forward the unique value proposition of the brand and its products – attracting the right set of consumers for an engaging interaction.”

Ignitee Digital’s integrated service offering that varies from social media optimisation to online reputation management to developing creative campaigns, will bring dynamism and an increased level of consumer engagement in Fujifilm’s initiatives.

Talking about Ignitee’s appointment, Sriwant Wariz, National Marketing Manager, Fujifilm India said, “We are establishing Fujifilm as a brand that’s constantly focused on delivering more value for the consumer. While we are delivering that through our innovative and technically-superior product range, we want to further establish our value proposition by giving the consumers more opportunities to interact and engage with the brand and the product range on the digital and social media platforms. In our competitive market segment, through social media as a key medium, Fujifilm intends to highlight its young and contemporary brand imagery and bring its target audience closer to the brand. For this, we have chosen Ignitee Digital as our partner, keeping in mind their expertise and differentiated thinking on utilising social media for leading brands. We are looking forward to an exciting association.”

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