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"If we can’t protect your data, we don’t deserve to serve you", Mark Zuckerberg

22-March-2018
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"If we can’t protect your data, we don’t deserve to serve you", Mark Zuckerberg

Facebook founder and chief executive Mark Zuckerberg, who is at the centre of a data leak scandal involving his company, has finally broken his silence.

According to media reports, Zuckerberg has issued a statement, saying that he is working to understand exactly what happened and how to make sure this doesn't happen again.

"We have a responsibility to protect your data, and if we can't then we don't deserve to serve you. I've been working to understand exactly what happened and how to make sure this doesn't happen again," media reports quoted him as saying.

Zuckerberg also talked about the events between Facebook and Cambridge Analytica, the firm hired by the Trump administration for his presidential election.

In 2013, six years after Facebook launched its platform for in-site app developers, Aleksandr Kogan (the researcher accused of mining the data) created a personality quiz that received data from 300,000 users, along with that of each user's respective networks and friends.

Zuckerberg said given the way their platform worked at that time, Kogan was able to access tens of millions of their friends' data. He said Facebook released an update in 2014 to keep users from malicious apps so that for an app like Kogan's to pull the same data, friends of users would have to release that info of their own volition, and not in a second-hand manner.

The Facebook founder said the company has already taken important steps to prevent more bad actors from accessing people's information.

“I started Facebook, and at the end of the day I'm responsible for what happens on our platform," he is reported to have said.

Zuckerberg ended his statement saying that he was serious about doing what it takes to protect the community.

“While this specific issue involving Cambridge Analytica should no longer happen with new apps today, that doesn't change what happened in the past. We will learn from this experience to secure our platform further and make our community safer for everyone going forward," the reports quoted him as saying.

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Gunn comes to BBDO India via DDB Mudra and Colenso BBDO.