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Idea Cellular wins 2006 GSM Association Awards for ‘Bill Flash’ facility

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Idea Cellular wins 2006 GSM Association Awards for ‘Bill Flash’ facility

Idea Cellular Ltd has won the prestigious ‘2006 GSM Association Awards’. The award was presented by the GSM Association at the recently concluded 3GSM World Congress in Barcelona, Spain, in the presence of 850 senior industry leaders.

The GSM Association Awards are recognised as the Oscars of GSM mobile industry because of their enviable reputation as the hallmark of quality. More than 520 submissions from across the world are received for various categories. The two phase judging process by an international panel of 75 independent industry and subject matter experts, chose the final 18 winners.

Idea Cellular was also the only Indian GSM operator to have won a GSM Association award since the establishment of awards in 1995, the cellular company claimed. The award was presented for Idea Cellular’s unique ‘Bill Flash’ service in the “Best Billing or Customer Care Solution” category, which saw competition from other international nominees like Orange Communications (SA), Bitfone Corporation (California), MegaFon (Moscow) and T-Mobile (UK) Ltd.

‘Bill Flash’ is a USSD based application wherein the customer dials a five digit string (eg, *111# in Delhi) and gets his ‘unbilled amount and billing information’ as a flash on his handset screen within 30 seconds, even while roaming. “This service was developed after research revealed that nearly 40 per cent of customer calls to our call centres were being made to inquire about the billing details. Bill Flash has impressed Idea’s customers across all circles with its high customer friendliness and usefulness, as the customers now do not need to call up the call centre for their bill details,” the company said in a statement.

Accepting the award, Vikram Mehmi, CEO, Idea Cellular Ltd, said, “We are proud to receive the GSM Associations Award, the most prestigious awards in the wireless industry. It recognises our key differentiator of high quality customised services and reiterates our commitment to continually innovate our services to meet our customer requirements.”


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