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Idea Cellular out to woo the fairer sex with women’s card

29-April-2006
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Idea Cellular out to woo the fairer sex with women’s card

Idea Cellular Ltd has recently launched women’s card in its bid to offer the most innovative and value based products. Available on both pre-paid and postpaid connections, the women’s card is packed with value adds such as tips on beauty, fashion, health, etc, and safety alerts to near and dear ones without typing any SMS.

The women’s card is available to pre-paid customers for Rs 299 with talk time of Rs 150 and validity of 15 days. Post-paid customers can subscribe to the card by paying an activation fee of Rs 299.

Designed keeping in mind the distinct needs of women, Idea’s women’s card offers a host of special tariffs and value added services. New activations, including existing Idea customers who subscribe to the women’s card starter pack on or before May 31, 2006, will receive pearl earrings.

Said Vikram Mehmi, CEO, Idea Cellular, “To add impetus to our efforts in market expansion, it is imperative that we acknowledge and extend our services to newer consumer segments that have been hitherto not been addressed directly. The launch of women’s card is a step towards understanding the need gaps of women and creating special segmented products with thoughtful value adds for them. Women’s card is the second segmented product from Idea after I-Card for the youth. It will be our endeavour to fuel category growth through more of these initiatives.”

The latest offering from Idea is equipped with features like special Gup-shup rates at 50 paise per minute, free daily SMS tips on beauty, health and cooking, calls even on zero balance to any number worth Rs 25 for emergency calls, instant safety alerts to at least three numbers in case of emergency by dialing a short code. Apart from that the card also provides expert advice on medical and behavioural concerns.

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