iCubesWire has bagged the digital marketing mandate for Motoziel, the holistic destination for the motorcycle community. iCubesWire will be responsible for managing the overall digital requirements of Motoziel.
The mandate includes handling the social media channels, social campaigns, media spends, lead generation, ORM, website maintenance & development of the brand. The responsibilities also include off-ground activation, event planning & execution, corporate tie-ups and influencer marketing.
Commenting on the partnership, Amber Lamba, GM, Motoziel, said, âWe are excited to onboard iCubesWire as our digital agency, as their divergent & creative approach is perfectly in unison with our brand communication & vision. With their prudent strategies and viewpoints, we are certain that Motoziel will carve a niche in the digital realm and soar greater heights. We look forward to a worthwhile partnership with iCubesWire to elevate the overall brand presence of Motoziel.â
Sahil Chopra, Founder & CEO, iCubesWire, said, âWe are thrilled to onboard Motoziel as our esteemed client. With our expertise in the digital domain, we will strive to impart out-of-the-box ideas that integrate seamlessly with the brand aspirations and create a distinctive identity amongst its target audience. We are geared up for an astonishing start with Motoziel.â
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâs performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
A total of 183 advertisements were picked up by ASCIâs Suo Moto surveillance
Communication experts say that the recent Airtel controversy on Twitter is a lesson for consumer-facing brands to rejig their customer support and make it more apt for social media