Top Story


Home >> Digital >> Article

iCubesWire wins social, creative, and performance marketing mandate for Rentickle

Font Size   16
iCubesWire wins social, creative, and performance marketing mandate for Rentickle

iCubesWire, a leading Digital Marketing Solution and concept provider, has recently bagged the social, creative, and performance marketing activities of, a one-stop online store for renting high quality furniture, appliances, and other home furnishing essentials. iCubesWire will be responsible for driving and delivering the performance marketing requirements for Rentickle.

Commenting on this new partnership, Sahil Chopra, Founder and CEO, iCubesWire, said, “We are delighted to onboard a leading brand like Rentickle. With our expertise in the e-commerce space, we will be able to offer value relevant traffic and scale to Rentickle. Having proven ourselves in the market for seven consecutive years as a leading performance marketing company, with the Rentickle account, we are looking forward to strengthening our position as a leader in 360-degree digital services too.”

The mandate for the iCubesWire team is to increase the visibility of Rentickle among the young, independent professionals. iCubesWire will work closely with Rentickle to drive traffic to, increase the company’s social base, boost reputation, and build consumer base across metro cities, through performance marketing, social contests and campaigns, ORM, listening, and digital creatives.

Amit Sodhi, Founder and CEO, Rentickle says, “We went through multi-level pitches and have selected iCubesWire as the perfect partner for our digital efforts to transform the brand. It fulfills our social, creative and performance needs. The idea of renting is young, the brand is young, the prospects are young, and iCubesWire is a young and aggressive digital agency with a proven performance marketing leadership position. It can’t get better than this."

While the digital media industry is booming with 40 per cent growth rate, and USD 68 billion net worth, this partnership is setting a trend of availing integrated services where a brand can fulfill its social, creative, and performance needs at a one-stop shop. Nowadays, 85 per cent of marketers are tracking revenue through digital e-marketing activities, a significant increase in digital demand is expected to generate high quality audience for their products, services, and messages from such partnerships.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular