Top Story


Home >> Digital >> Article

#IamwithModi, #Modi account for 19% of conversations within top 10 trends on Twitter, Instagram: Maxus Kaleidoscope

Font Size   16
#IamwithModi, #Modi account for 19% of conversations within top 10 trends on Twitter, Instagram: Maxus Kaleidoscope

The demonetisation of currency notes on the eve of the US election 2016 results by the PM of India Narendra Modi was a surprise announcement that triggered a significant upward twist in social media chatter. Maxus Kaleidoscope mapped the mood state of India basis the location based Twitter and Instagram conversations in India between Nov 8-24, 2016 by when we would get a clear picture of the how the initial euphoria of the demonetization panned out over time. Location based Tweets and Instagram Posts oscillated largely between Action oriented and calm moods in the fortnight since the demonetisation from an all-India basis. Calm moods were dominant in the North Eastern states of Mizoram and Meghalaya as depicted in the map below.

Nearly 5 Lakh conversations on Twitter & Instagram made up the top 10 trending topics.

Demonetisation accounted for 6 of the top 10 trending topics since the announcement of which

Narendra Modi garnered half of the trending topics. #IamwithModi and #Modi were the topics that

made up for 19% of the conversations within the top 10 trends. Cricket shared a bit of the spotlight

from demonetization thanks to the ongoing England-India test series.

A total of 23 brands were linked to the top 10 trending topics during the past fortnight. These brands factored in slightly over 30% of the total conversations of which PayTM (avg. 53% association) and SBI (avg. 16% association) carved out the larger part of the Brand Share of Conversation. Samsung and Amazon also managed to gain a significant share of overall conversations however Samsung conversations were largely based on humorous conversations around the Samsung Galaxy Note and demonetization of currency notes. The top 5 metros reflected similar patterns of moods where action dominated the moods however there were some days especially like the Nov 17 in Delhi when the expression of calm gave way to action. Additionally, Tamil Nadu showed a blip towards anxiety on the 18th, 19th and 21st of Nov 2016 when subsequent announcements of the demonetisation easing by the government and news of the CM Jayalalithaa seemed to have driven up the specific mood.

Overall across the top cities in India, there is a sense of patient restraint as the demonetisation moves on into the third week and nears the critical end of the month period when cash flows really come into play.

Tags demonetisation Narendra Modi

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3