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IAMAI Entertainment 2.0: Digital entertainment riding high

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IAMAI Entertainment 2.0: Digital entertainment riding high

At the ‘Entertainment 2.0’ conference by Internet and Mobile Association of India (IAMAI) in Mumbai on November 2, the association chose to discuss on digital entertainment, which is one of the most burning topics at present for the Internet and mobile industry. It was observed that with the proliferation of the two media, more forms of entertainment are being consumed on a daily basis by millions. With the potential inflow of money from these relatively new channels of distribution, the industry got an opportunity at the conference to discuss challenges and new opportunities.

In a panel discussion about movies moving onto the small screens of computers and mobile phones, the talk veered towards the importance of using the medium optimally for distributing content. Some issues that rose during the discussions included transparency of available data; revenue models; and technological aspects, among many others.

An interesting observation from Jai Maroo, Director, Shemaroo Entertainment, was how consumers were not concerned about backend technologies behind the medium, but they wanted the best quality and service from it. Sunil Nair, CEO, Nautanki TV, agreed, “Go where the consumer is, and don’t expect them to come to you at all times.”

The panel discussions on how general information and sports have now become among the most sought after queries on the Internet, brought to the fore interesting insights during the debates. Another interesting point that was surfaced was about the progress of web-based distribution in the mobile-world. The other discussions over the day included debates on music distribution and growth of gaming in the digital space.


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