Top Story

Home >> Digital >> Article Presented By, IDMA - Mathrubhumi.com presents e4m's IDMA 2018, gold partner - Republic TV           Techमंच - exchange4media presents Techमंच - Digital Conference 2018, gold partner - Mathrubhumi.com

Hungama.com unleashes digital marketing promotions for William Grant

09-September-2002
Font Size   16
Hungama.com unleashes digital marketing promotions for William Grant

A 3 pronged digital marketing promotion campaign comprising of physical world cricketing action, an Internet quiz and a mobile quiz promotion, has been undertaken by Hungama.com to promote William Grant brand.

One of the leading Scotch whisky brand, William Grant's Corporate Cricket promotion campaign was kicked off in Bangalore recently. Britannia, Titan Industries, IBM, Sun Microsystems, Levi Strauss, Infosys and ING Vyasa, Himalaya besides others took part in the event.

"William Grant's communication strategy revolves around the baseline of 'Our Passion. Your Pleasure'. In India, what can evoke higher degree of passion and pleasure than the game of cricket," says Neeraj Roy, CEO of hungama.com, the brain behind the entire promotions, on the brand's association with cricket.

The event launched in March this year in Mumbai runs all the way to December end this year. It is India's one of the largest corporate cricket tournaments played across Mumbai, Bangalore and New Delhi. It is played on the lines of the Hong Kong Super Six and each match is played under flood light conditions. The participation of companies and players is at a very senior level almost making it a Golf Tournament to Cricket.

The winning team will be flown to South Africa to watch the India Pakistan World Cup match besides getting a specially designed pure gold trophy designed and crafted by Tanishq. The mega event will culminate with a team called India Inc. comprising of selected players from the participating teams going on to play a special exhibition match against the 1983 World Cup team a month before the World Cup.

Besides the physical world cricketing action, a 90 day Internet quiz in the form of Howzzat on www.grantscricket.com has also been introduced to promote the brand which aims to reach out to 15,000 corporate executives. "Very shortly, we will also be launching a Mobile Cricket Quiz and thereby reaching close to 25,000 senior corporate executives from across the country in 30-day long campaign," says Roy.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity

EVP and Head Digital Business, SPN India says the surge in smart phone sales is driving the growth of over-the-top (OTT) industry like never before