Top Story


Home >> Digital >> Article

Hungama Mobile, T-Series bring SRK on mobile screens

Font Size   16
Hungama Mobile, T-Series bring SRK on mobile screens

Shah Rukh Khan’s return to the small screen has been a talking point for many over the past few weeks. But now he has gone into an even a smaller screen – the mobile phone screen. In a novel initiative, Hungama Mobile and T-Series joined hands to allow mobile users to download the ‘Kar Le Kar Le Koi Dhamaal’ music video even before it hits the music stores.

The company believes that this is for the first time in Asia that the music will be available for downloading on mobile phones before it is available in music stores.

Along with this, several other services such as the ‘Full Music’ monophonic ringtones, polytones, Ringback tones wallpapers, etc. will also be available, which will be suitable for every type of mobile phones.

Speaking about the initiative, Neeraj Roy, MD and CEO, Hungama Mobile, said, “We sincerely appreciate the support of Shah Rukh, who in his own way encouraged this step. Experiencing the success and looking at the potential in mobile content market, we are delighted to partner with T-Series.”

Commenting about the association, Bhushan Kumar, CMD, T-Series, said, “Considering our long association with Hungama Mobile, we are delighted to take it one step further for the mobile content industry. The combination of SRK with Hungama makes us confident of this initiative being a great success.”

SRK said, “Gen X is definitely going to be excited with such exciting features and I can say now that mobile phones will be the next new destination for music.”


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular