Top Story

e4m_logo.png

Home >> Digital >> Article

Hungama Digital foresees Digital Twins, Big Data, On-demand Apps key for 2017

05-January-2017
Font Size   16
Hungama Digital foresees Digital Twins, Big Data, On-demand Apps key for 2017

With key trends shaping up in the digital media and technology space, Mandar Kamat, Head of Innovations, Hungama Digital Services, lists the latest trends that are making news and more importantly, how they will impact advertising in 2017.

Digital Twins

This concept is evolving and will be a key trend in 2017. Digital Twins, in a nutshell, are computerised companions of physical assets. They can have various form factors but primarily rely on sensors for capturing real-time information from their physical twin. Tesla uses Digital Twins in their manufactured cars where data is transmitted from the cars to the factory. So, when a car has a rattling door noise, the same can be fixed by remotely downloading software to adjust the hydraulics. GE uses Digital Twins for automated shutdown of their windmills to avoid wear and tear due to unfavourable climatic conditions. With advancements in computing power and cloud storage, this industry is expected to scale up rapidly in 2017.

Big Data revolution

It's not about the Big Data; it’s what you do with the Big Data that counts. If ‘Big Data’ is a buzzword, then Big Data Analysis followed by Actionable Intelligence is creating the buzz.Data analysis helps Uber manipulate their car positions based on proximity of bookings. MasterCard provides offers based on their customers’ credit card transaction history. AWS (Amazon Web Services) has tied up with the healthcareindustry to cloud compute thousands of patient records and suggest appropriate treatment procedures. Airbnb is creating a local tour experiences database to sell along with bookings based on their user data. The list is endless, and with advancements in Deep Learning for Natural Language Processing, every industry will choose to join the bandwagon.

On-demand apps

This vertical will show mature growth with a few players, to provide the best omni-channel experience. With hundreds of apps that provide ride booking, food deliveries, payments, etc. we will soon see this evolve into a niche service. Additional convergence of apps and overlapping of services will be on the rise. Uber in the US has introduced the Self Driving Car Service; Amex has introduced messaging Bot; Instagram now allows live streaming; and SnapChat has announced Group Chatting. In India, with smartphone penetration expected to rise year-on-year and the government pushing towards digitization, app usage is expected to increase multi-fold.

Tags Technology trends digital twins Big Data data analysis actionable intelligence on-demand app Hungama Digital Services

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by