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HT launches PACE online edition

06-April-2004
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HT launches PACE online edition

Hindustan Times' initiative to induce reading habits among the youth, HT PACE is now available online on www.htpace.com, informed an official release. PACE - Partnerships for Action in Education, the Hindustan Times Newspaper In Education Programme was launched in 1998. At that time the print media was faced with a two-pronged challenge: an ageing readership profile and a significant decrease in reading habits among the youth.

HT PACE.com - a new dimension to classroom learning, aims at integrating the daily newspaper with high-tech avenues of learning. "It is a gateway to the information superhighway for a holistic education providing instant access to all the initiatives of PACE to students, educators, parents and the community," Annapoorna Sehgal, GM-Education, HT Media Ltd, was quoted as saying in the release.

Calling the website a repository of information on PACE, she added that it would carry regular updates on the events, workshops and visits conducted by PACE. "Students and teachers can also download curriculum support packages in PDF format from HTPACE.com. Information related to IIT entrance examination can be found in the IIT Edge section. Another interesting feature of the site is 'Speak Your Mind' section where students can send their opinions and feedback. This feature takes the level of interaction between PACE and the student community to a new level," observed Sehgal.

The release quoted Sanjay Trehan, Chief Executive - Internet, HT Media Ltd, as saying: "HTPACE.com is our first initiative towards catering to the younger school going audience. This would be followed by the launch of HTNext.com in early May. While HindustanTimes.com will carry news for a mature audience, HTNext.com would focus on our young readers."

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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)