Top Story


Home >> Digital >> Article

How is Twitterverse reacting to Arnab-Modi interview?

Font Size   16
How is Twitterverse reacting to Arnab-Modi interview?

As the Modi-Arnab interview on Frankly Speaking With Arnab generated numerous reviews and opinions nationwide, it has created quite a lot of conversation on social media too. Twitter is abuzz with 1,11,322 mentions. Conversations saw an upswing in the hours leading up to and following the highly anticipated interview; 9 pm to 10 pm was the one with highest mentions.

Frankly speaking with Arnab Goswami was definitely one of the most awaited interviews of the season, especially after the Arnab’s interview with Rahul Gandhi which took the social media by storm and #RahulSpeaksToArnab trended worldwide with close to 3 million tweets with this hashtag.

#ModiSpeaksToArnab was expected to drive similar response on the social media. There were a lot of conversations on twitter, however, the total mentions was marginally over 1.1 lakh.

62 per cent of conversations had a neutral sentiment, while 20 per cent were positive and 18 per cent negative.
A lot of celebrities tweeted their responses as well. Rahul Gandhi received 2602 posts, while Arvind Kejriwal received 629 posts.

The interesting observations to note here are :

Modi was asked a lot of questions about the Gandhis and a lot of conversation around Rahul Gandhi, comparison of the two interviews was expected which is evident in the infographic as well.

Although there were no questions about AAP and Arvind Kejriwal, there were still a large number of tweets around these topics.

Nearly 78 per cent of these conversations were driven by men, with a lot of celebs also joining in the conversations.

Though a lot of jokes were going around, there was a general feeling that Modi did a far better job at handling Arnab Goswami than Rahul Gandhi.

Data and infographic from Germin8

Tags Frankly Speaking With Arnab Narendra Modi Arvind Kejriwal

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by