Top Story

Home >> Digital >> Article Presented By, IDMA - Mathrubhumi.com presents e4m's IDMA 2018, gold partner - Republic TV           Techमंच - exchange4media presents Techमंच - Digital Conference 2018, gold partner - Mathrubhumi.com

Hotstar launches WatchN’Play for IPL

03-April-2018
Font Size   16
Hotstar launches WatchN’Play for IPL

Hotstar, the streaming platform, brings to its fans, Watch’NPlay ahead of the IPL. 

WatchN'Play is a skill-based game wherein a user gets to test his cricket knowledge and expertise along with millions of other users tuned into the match. The game takes the Indian cricket enthusiasts' innate behaviour of providing running commentary on player performance and strategy, into an actual game where they stand to win big.

The game, set to redefine the bar for engagement on Hotstar this Vivo IPL, is the outcome of the brand's insight that, whether fans realise it or not, they are intuitively always tapping into their knowledge of cricket and their favourite players to gauge the result of each ball. By shining a spotlight on what goes through a viewer’s mind at a deeper level, uncovered the idea that every sports fan would derive greater excitement and joy in actually participating in the game and testing their cricket acumen as the match progresses, as opposed to merely watching it.

While actually playing cricket for their favourite team may be a distant dream for most fans, WatchN'Play provides an opportunity for every cricket enthusiast to apply their knowledge of the game, and compete with millions of other fans throughout the country.

Hotstar’s new ad film encapsulates this message, bringing it to life through the eyes of its protagonist – Duggal in the Hindi language film and Swamy in the Tamil and Telugu language film. The protagonist is seen to correctly call out the result of each ball, becoming increasingly popular in the process, until one day the people around him realise that they have all been doing the exact same thing, without knowing how to express this knowledge. The ad film concludes with everyone, along with the protagonist, using Hotstar’s Watch’NPlay to choose their expected result of the next delivery.

Hotstar's WatchN'Play is set to drive unprecedented engagement by bringing viewers even closer to their favourite game.
Also, Hotstar has announced a live sports subscription package of Rs 299.  It will include streaming of all the live sports action on Star Sports. This plan has been well timed with the tournament in an attempt to get more subscribers. Otherwise, the OTT platform will continue providing delayed sports coverage to its free subscribers. This includes the league and other sports properties of Star Sports. 




Agency : DDB Mudra Group

Director : Nikhil Rao

Production House : Jamic Films

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

Prior to Applause, Cherian was the CMO at Smaaash Entertainment for four years

Today's edition of Lokmat and e4m's initiative #No1Dad has media veteran Shashi Sinha and his son Dhruv talking about their fondest family trips

The leading home decor brand plans to set up 100 new stores in Tier 2 and Tier 3 cities