Home >> Digital >> Article

Hotstar launches WatchN’Play for IPL

03-April-2018
Font Size   16
Hotstar launches WatchN’Play for IPL

Hotstar, the streaming platform, brings to its fans, Watch’NPlay ahead of the IPL. 

WatchN'Play is a skill-based game wherein a user gets to test his cricket knowledge and expertise along with millions of other users tuned into the match. The game takes the Indian cricket enthusiasts' innate behaviour of providing running commentary on player performance and strategy, into an actual game where they stand to win big.

The game, set to redefine the bar for engagement on Hotstar this Vivo IPL, is the outcome of the brand's insight that, whether fans realise it or not, they are intuitively always tapping into their knowledge of cricket and their favourite players to gauge the result of each ball. By shining a spotlight on what goes through a viewer’s mind at a deeper level, uncovered the idea that every sports fan would derive greater excitement and joy in actually participating in the game and testing their cricket acumen as the match progresses, as opposed to merely watching it.

While actually playing cricket for their favourite team may be a distant dream for most fans, WatchN'Play provides an opportunity for every cricket enthusiast to apply their knowledge of the game, and compete with millions of other fans throughout the country.

Hotstar’s new ad film encapsulates this message, bringing it to life through the eyes of its protagonist – Duggal in the Hindi language film and Swamy in the Tamil and Telugu language film. The protagonist is seen to correctly call out the result of each ball, becoming increasingly popular in the process, until one day the people around him realise that they have all been doing the exact same thing, without knowing how to express this knowledge. The ad film concludes with everyone, along with the protagonist, using Hotstar’s Watch’NPlay to choose their expected result of the next delivery.

Hotstar's WatchN'Play is set to drive unprecedented engagement by bringing viewers even closer to their favourite game.
Also, Hotstar has announced a live sports subscription package of Rs 299.  It will include streaming of all the live sports action on Star Sports. This plan has been well timed with the tournament in an attempt to get more subscribers. Otherwise, the OTT platform will continue providing delayed sports coverage to its free subscribers. This includes the league and other sports properties of Star Sports. 




Agency : DDB Mudra Group

Director : Nikhil Rao

Production House : Jamic Films

The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital

Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing

The marketing head of Greenpanel on marketing approach and how the company is working towards educating consumer about MDF

BookMyShow, Uber, Chumbak, Viacom18 and Radio City are some of the clients of the company

right
left
KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES TEAM BBDO ORGANIZES AJAI JHALA’S FAREWELL WITH FRIENDS & ASSOCIATES RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018

From a humorous take on promotion-led ads during Independence Day to memoirs of those who fought for our freedom, this year, brands have adopted some interesting angles

The company’s EBIT stood at Rs 96.7 crore, up 30.5% from the corresponding quarter in 2018.

Gunn comes to BBDO India via DDB Mudra and Colenso BBDO.