Home >> Digital >> Article

Here's what Facebook's Richer 3D posts look like

23-February-2018
Font Size   16
Here's what Facebook's Richer 3D posts look like

Forget about 360 degree videos and looking at products up close in 2D, Facebook technology now supports closeup 3D rendering.

Facebook has rolled out the support for the industry-standard file-format for Facebook 3D posts. With this latest update, artists and creators can easily share rich, high-quality 3D content on Facebook from a variety of sources.

The update brings with it support for textures, lighting, and realistic rendering techniques.
“So from rough to shiny, metallic to soft, beautifully detailed 3D art can now come alive on Facebook. 3D posts also support unlit workflows for photogrammetry and stylized art,” said Aykud Gönen, product manager, Facebook Social VR, in a blogpost.

Brands have been experimenting with this feature. LEGO, Sony, Mayfair, Jurassic World, and Clash Royale have all experimented with this feature already. This is what posts can look like here on:









This is a game changer for how brands can use the Facebook platform. Facebook believes in a “seamless digital world where people can share immersive experiences and objects like these across VR, AR and Facebook News Feed. To get there, we'll work on supporting even higher quality 3D models, enabling interactive animations and bringing 3D content into the real world using AR. This is only the beginning, and we look forward to seeing the ecosystem of 3D content grow on Facebook as people, developers and artists contribute their creativity,” Gönen noted.

Indian brands, we are looking at you now.

Tags facebook

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

This comes after the government has deemed Whatsapp’s reply to the first notice sent to the IT Ministry as unsatisfactory, according to reports.

At the debut edition of D-CODE, 13 Industry champions will crack the code on the best performing digital campaigns

Aggarwal previously served as the Chief Marketing Officer of Zee5.