Top Story


Home >> Digital >> Article

Havas Media wins integrated media mandate of Arpita Agro

Font Size   16
Havas Media wins integrated media mandate of Arpita Agro

Havas Media has announced that it has won the media mandate of Arpita Agro Products (P) Ltd that includes both traditional and digital duties. The account will be handled from the Kolkata office.

Speaking on the appointment, Arpita Majumdar, Head of Marketing, Arpita Agro Products Pvt Ltd, said, “We are very passionate about the company we have built and our innovative natural product range. This is the same passion we found in Havas Media. We are looking to scale the brand further - Havas Media has the experience, understands the category and has shown us the strategic approach across media from our brand perspective. We see them as a long term partner.”

Commenting on the win, Anita Nayyar, CEO, Havas Media Group India and South Asia said, “It is a good win and the ‘natural’ focus of the products is important to customers today. We look forward to building another Meaningful Brand. It further consolidates our Kolkata operations.”

“We are glad to have yet another client entrust us with their Integrated Media mandate. Digital is an essential offering of Havas Media’s services. We look forward to a solid partnership with Arpita Agro and the team,” continued Mohit Joshi, Managing Director, Havas Media India.

Tags Havas Media Arpita Agro Arpita Majumdar Anita Nayyar Mohit Joshi

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolving technologies

Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and explore the Indian market

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

The publishing giant could not find an appropriate replacement for ex CEO, Vivek Khanna's position

Kranti Gada has been promoted as the Chief Operating Officer from that of Senior Vice President-New Business Development

In a letter, various employee associations of AIR and DD have requested the Government to explore the possibility of payment of salary directly from the I&B Ministry