Home >> Digital >> Article

Hansa Cequity acquires data sciences company D-Square Solutions

22-July-2016
Font Size   16
Hansa Cequity acquires data sciences company D-Square Solutions

Hansa Cequity, India’s leading and largest customer marketing company has announced a majority stake in D-Square Solutions Private Limited, a data sciences and analytics company based out of Bengaluru, India. The terms of the deal have not been disclosed.

In a statement, S Swaminathan, CEO and Co-Founder of Hansa Cequity said, “This acquisition would strengthen our data science expertise and help in building strong capabilities in building cutting-edge artificial intelligence and machine learning capabilities in addition to enhancing our analytics-driven marketing offerings.”

“Founded in 2009, Bengaluru based D-Square Solutions brings together business analytics products and consultancy solutions to help optimise time spent on informed decisions,” added Swaminathan.

“There has always been a growing appetite by decision makers for data science,” said Anand Srinivasan, founder and chief executive of D-Square Solutions. The company currently caters to clients in IT & networking, BFSI and other industries across markets. Srinivasan is a thought leader and leading solution specialist in data science. He is an alumnus of IIT, Chennai and has done his Masters in Operations Research from Purdue University. He has also published a book – Business Analytics, which is a definitive guide to many industry practitioners.

Ajay Kelkar, COO and Co-Founder of Hansa Cequity said, “The new acquisition would help leverage on data science in many of Hansa Cequity verticals while giving a lot of focus and cutting-edge capability to the products and platforms that we are developing.”

Hansa Cequity had raised around $5 million (Rs 30 crore) from private equity firm ASK Pravi in June last year. This is Hansa Cequity’s first acquisition in the India market where analytics start-ups are emerging with niche offerings. “D-Square will operate as a separate entity but will synergize its resources and offerings with Cequity,” informed Kelkar.

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

With this partnership, Eros Now further enhances its distribution to the larger screen in India and then across Asia

The agency strengthens its portfolio winning the accounts of Lactalis Group’s Anik range, Germany’s Baby Sebamed, Wagh Bakri - Mili Tea, and brands from Emami Group

Sachin Jain says India is the third biggest market for the diamond brand, contributing 35% to its global business