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Guest Column: The year technology changed the travel industry: Prabhat Gupta

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Guest Column: The year technology changed the travel industry: Prabhat Gupta

The travel industry witnessed a quality surge of applied technology which is facilitating in optimization of planning, customizing and booking, writes Prabhat Gupta, Co-founder and CTO of TravelTriangle

Technology, no matter how cutting edge, finds value only when it makes a difference in the lives of people.

Fortunately, the travel industry is witnessing a quality surge of applied technology which is facilitating in optimization of planning, customizing and booking. Technology is also making the jobs of millions of people (travel industry is the largest employer in the world) more fulfilling and better paying.

The internet has brought one of the biggest revolutions in the industry. Earlier, while travelers depended on brochures and third party information on destinations (especially foreign) and other things related to itinerary, now people go online and search for themselves, more often than not from trusted and official sources. According to a Google finding, 78 per cent holiday travelers used internet for destination research.

Internet is also helping in bridging the demand and supply gap. Couple of years back, many quality agents (who provided super value on the packages) could not connect with a large segment of the target audience (traveler) as the latter were increasingly coming online while the former was oblivious of its merits. In many cases travelers picked up inflated packages.  One of the solutions is to sort out the demand supply mismatch by connecting expert destination planners (agents) with genuine travelers.

India is today the third largest smartphone market in the world and will have 314million mobile internet users by 2017. This means more value and customization both for travelers as well as travel agents.

The mobile internet also means apps. An app is an even more convenient method than a website and is accessible anytime. With weekend getaways on the way of becoming impulse buy, the mobile app will play a bigger role in holiday planning.

A Google Map today ensures that you are not lost in a new place and your mobile wallet ensures that you don’t have to worry about the cash and card you carry on your holidays.

To sum it up, technology is making travel easier, faster and more convenient and it will get better with time.

(The author is the Co-founder and CTO of TravelTriangle)

Tags Online Travel digital advertising TravelTriangle Prabhat Gupta

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