Top Story

Home >> Digital >> Article Presented By, IDMA - Mathrubhumi.com presents e4m's IDMA 2018, gold partner - Republic TV           Techमंच - exchange4media presents Techमंच - Digital Conference 2018, gold partner - Mathrubhumi.com

Guest Column: No one wants to lose out on a deal: Kulpreet Kaur

06-January-2016
Font Size   16
Guest Column: No one wants to lose out on a deal: Kulpreet Kaur

Riding on the growing wave of online shopping, the digital coupon industry also felt the benefits of the rapidly expanding market. Kulpreet Kaur, Co-founder of Shop Pirate Coupons takes a look back while crystal ball gazing for the future. Read on…

The year 2015 has been a great year for digital coupons industry. As was predicted in Mobile Commerce Daily report, all mobile users will search for a digital coupon in 2015. The report also predicted that about 96 per cent of all mobile users would search for coupons in 2015 to find the best deal and the greatest value when shopping online. And it actually happened, but of course not as high as 96 per cent.

A shift between desktop to mobile shopping was noticed due to increasing use of smartphones, tablets and broadband and 3G/4G internet availability. E-commerce has grown 10 times since last year and has become a $40 billion industry now, which makes it one of the most promising industries in India. A shift to buying online continued at a rapid pace and mobile redeeming of coupons through variety of devices is influencing this trend. 59 per cent of respondents stated that digital coupons and coupon codes are influenced their buying decisions compared to other means of promotions. No one likes to lose out on a deal. There’s a strong human emotion and motivation to capitalise on an opportunity to save.

Check out this infographic for the detailed understanding:

At ShopPirate.in, we have seen growing awareness among users for discount coupons and offers as compared to last year. Categories which ruled this year were recharges, cabs, on demand service like food delivery, laundry, etc. and electronics and gadgets. This year, another strategy by merchants that attracted users was ‘cashback’ option, which became a rage and more and more customers flocked for it. The market witnessed huge competition for cashback offered by banks and players like Mobiwik, Paytm, PayU, etc. Customer acquisition was achieved by rolling out exclusive discount offers and coupons.

Most of the players like Happy Checkout, Coupondunia and Shop Pirate Coupons enjoyed the benefits of online shopping festivals by e-commerce giants and the whole year has been productive due continuous online sales/shopping festivals. At Shop Pirate Coupons it was definitely a good year where the company received approx 60 per cent of their traffic from mobile.

The year 2015 has set an example for 2016 to follow. 2016 will be customer centric with focus on capturing each and every click of the user journey. We expect many more exclusive partnerships to get the best discounts for users. India will overtake the US as the second largest market for smartphones in the world by 2016 as smart mobile devices become affordable, global research firm eMarketer has predicted. 

With the Indian government’s ‘Digital India’ Plan which promises that, by 2019, everyone in India will have a smartphone; the prospects of online shopping is only expected to grow. Overall, we expect to that digital coupons industry will grow 25 per cent in 2016.

Tags Kulpreet Kaur

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

EVP and Head Digital Business, SPN India says the surge in smart phone sales is driving the growth of over-the-top (OTT) industry like never before

Sowmya Iyer, founder & CEO says DViO Digital is all set to take on the South East Asia market in 2018

Address your questions at ASK THE DOCTOR to interact@exchange4media.com or to sandeep@goyalmail.com