Top Story

e4m_logo.png

Home >> Digital >> Article

Guest Column<br>Reading Minds: Becoming Nostradamus – Learning how to predict things

22-July-2010
Font Size   16
Guest Column<br>Reading Minds:  Becoming Nostradamus – Learning how to predict things

Since time immemorial man has been obsessed with the creation of a mind reading machine – I believe that a combination of Search and Social media is the closest man has reached to accomplishing this dream. To explain it further, 6 billion searches are performed on Google every month; 25 billion pieces of information are shared on Facebook every month. It is this access to this database of Intent and action allows us read and, more importantly, understand minds.

Reading minds is about insights one can gain from this information and how these insights can be converted into action leading to a competitive advantage.

Below is the first example how these insights can be converted into action… many more to follow.

As one can see from the above graph, one could have foreseen the steady growth of Hannah Montana as compared to Mickey Mouse and Barbie – if something is doubling every month, we could forecast the date when it shall reach the tipping point. Imagine how valuable this information would be to an importer of such products. Could Google Trends and insights for search have helped builders anticipate the demand for green buildings or give an entrepreneur an idea to build a SPA, before a million others saw the same opportunity?

What are the multiple other ways in which different Search and Social media tools can be used! However, you will need to exercise some patience until I complete my post…

Vivek Bhargava’s first post appears on exchange4media.com from July 23, 2010.

(Vivek Bhargava is the Founder and Managing Director of Communicate2, which has evolved into one of the largest search and social media specialist organisations in India.)

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...